VINTAGE TRACTORS / BRAND GUIDE / NOVEMBER 2026
Character, kept.
A living workshop. A useful parts counter.
A next chapter for remarkable old machines.
Keep the character. Keep it running.
Vintage Tractors brings practical restoration experience to the people keeping Porsche-Diesel and Allgaier tractors alive. The identity connects the affection behind a project with the everyday work of finding the right part.
Preserve the character. Respect original components where their condition allows. Celebrate machines with a history, without inventing one.
Show the work. Let the founders, actual projects, mechanical details and workshop films provide the evidence.
Help the next step. Make parts, references and fitment guidance clear. Give owners a useful route forward when they are unsure.
The people: Volker Merx and Steffen Vollert. The place: Kuchary Kościelne, Poland. The point of view: these machines deserve to be used, enjoyed and understood.
01 / VISUAL IDENTITY
A workshop, with character.
Retain the original VT monogram, taken from the high-resolution original artwork. Pair it with crisp Barlow Condensed lettering for the website. Keep clear space around it, preserve its proportions and place it on calm backgrounds. Use the monogram for the favicon; use the full identity where there is room.
#AE3025
#F5F3ED
#252923
#EAE7DF
Red signals the primary action. Paper keeps reading warm and calm. Ink provides structure; canvas gives components a quiet backdrop. Green indicates availability or success, always with a text label.
Barlow Condensed.
Built for character.
DM Sans. Built for clear information, part numbers and the everyday work of choosing well.
Use compact, confident display type and calm body copy. Both fonts are hosted locally. Keep content on a clear grid, use generous space and small 3px corners. Product photographs belong on light, neutral panels. Avoid distressed small text, decorative shadows and borrowed luxury styling. End the site with an oversized, gently cropped wordmark on engine ink; stack it on small screens. Keep navigation useful and quiet: parts first, then tractor families, workshop and story.
The red comes from the machines, the paper from workshop manuals, and the ink from cast metal. Tractor model names describe the catalogue; they do not imply manufacturer endorsement.
02 / PHOTOGRAPHY & MOTION
The real thing is the story.
Use the actual component for every product. Show real people, workshop tools, original surfaces, assembly details and finished tractors. Match a project photograph to its source record; do not substitute another machine just because it looks better.
One signature opening
The homepage uses a silent 11-second montage from the official YouTube channel: a finished Junior, engine work and a first drive. These are different projects. Gentle dissolves convey the breadth of the work, not one continuous restoration.
The still image loads first. Motion starts after a deliberate scroll or play action, with a visible pause control. Use bounded parallax and short reveals to guide the eye. Preserve the still for reduced-motion preferences, data saving and failed media. The shop stays usable without animation.
Longer films load a privacy-enhanced YouTube player only after the visitor presses play. Earlier generated motion remains documented as an unused concept; it is not part of the current opening.
03 / VOICE & EXPERIENCE
Knowledgeable. Direct. Warm.
Say: “Check your model and original part number.”
Give the owner something useful to do.
Say: “Listed for Porsche-Diesel 108, 208 and 218.”
Separate source fitment from a confirmed match.
Say: “A tractor is never just a tractor.”
Make room for affection, then show the real people and work.
Every page has a job
- Home: establish character and open the parts counter.
- Shop: help owners find a part by model, name or reference.
- Product: show the actual part, specifications, availability and a clear buying action.
- Story, films and projects: earn trust through genuine evidence and offer a relevant next step.
- Guides: answer the question directly, explain uncertainty and link to practical help.
Never invent ratings, scarcity, delivery promises, guarantees, customer stories or completed-project counts. Publish dates, prices and specifications from their actual source. Keep the local test checkout visibly separate from live trading.
Find us where the work continues
Sources: the original About, Philosophy, Workshop and Imprint pages, the public parts catalogue and the official Vintage Tractors channel. This guide defines the new expression of the brand; it does not invent a founding date or a new company history.
See the identity at work ↗